Business plan
Your business idea has potential and you want to realise it? Welcome to business! Your concept must be sound and well thought out so that you can capitalise on your potential.
With a business plan, you have the right basis - to formulate your vision, test the concept and be able to present its quality to potential customers, business partners or investors: Is it realisable, economical and sustainable?
In order to fulfil these objectives, a business plan must contain the relevant information in a structured manner. These seven points cover this:
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Executive Summary
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The (business) idea
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Company & Management
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Market & Competition
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Marketing & Sales
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Financial planning & budgeting
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ESG (Environment, Social, Governance)
Elements
Think through the aspects of the individual elements of the business plan carefully.
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Executive Summary
The executive summary summarises the most important points. The addressee must understand the unique selling point in the shortest possible time and recognise the strength of the idea and concept. It is best to write this part at the end.
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Idea
What is the problem you are solving and how do you solve it? And why does your target group decide in favour of your solution and not others? Answer these questions and you will be able to precisely formulate the strengths of your idea.
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Company & Management
This involves fundamental and legal decisions: Which legal form, which location and which personnel structure will be chosen? The founding team with its competences and skills is important for the target group: For example, in IT start-ups, an IT developer should also be represented on the management board.
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Market & Competition
The market in which you offer your solution should be described with all relevant aspects, opportunities and risks. Analyse the competition and your unique selling proposition, especially in this context. Who is your customer, your target group, and what are the criteria for reaching them? Current trends that (could) influence your idea or business development are also of interest here.
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Marketing & Sales
How does your solution reach customers - in person, online or through retailers? To build and increase your brand awareness, arouse needs and convert them into purchases, you need to define which marketing strategies, communication channels and sales promotion measures you use.
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Financial planning & budgeting
The most delicate point is probably financial planning. Capital requirements must be realistically estimated and financing must be planned in detail, including borrowing requirements, collateral and potential subsidies - banks and investors usually require long-term, multi-year plans. Specialist support is usually required here, but it provides founders with a good basis for professional management with figures.
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ESG - Sustainability in the company
Your business should bring success in the future. This is where you clarify how future-orientated the entire path is: how positive is the contribution of the product, your company processes and the entire company to people, society and the environment? A realistic stocktaking helps you to set up and continuously improve your actions.
Depending on the product or solution and specific requirements, the seven points can be supplemented by others.
Don't see the business plan as an annoying must-have that a bank demands, but as a Opportunity to take a structured look at all facets of your idea and the surrounding conditions in order to correctly assess strengths and weaknesses, opportunities and risks and to be able to act proactively as a result. The content is what will accompany you in your daily work as an entrepreneur: Lay the best foundation for this with a professional business plan, supported by the Moore Salzburg Consulting experts.
On your way to a business plan - we support you.
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