{"id":1155,"date":"2026-07-14T17:11:44","date_gmt":"2026-07-14T15:11:44","guid":{"rendered":"https:\/\/www.moore-salzburg.at\/?p=1155"},"modified":"2026-07-14T17:11:46","modified_gmt":"2026-07-14T15:11:46","slug":"thrive-index-2026","status":"publish","type":"post","link":"https:\/\/www.moore-salzburg.at\/tr\/thrive-index-2026\/","title":{"rendered":"Moore K\u00fcresel Geli\u015fim \u0130ndeksi"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>K\u00fcresel belirsizli\u011fe ra\u011fmen orta \u00f6l\u00e7ekli i\u015fletmeler sa\u011flam kal\u0131yor<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moore Global'\u0131n g\u00fcncel Thrive Index'ine g\u00f6re, sava\u015f, enerji arz\u0131 ve siyasi gerilimler, k\u00fcresel tedarik zincirlerinin bel kemi\u011fini olu\u015fturan orta \u00f6l\u00e7ekli i\u015fletmeleri (mid-market) \u00f6nemli \u00f6l\u00e7\u00fcde etkiliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Son 12 aydaki ekonomik geli\u015fim genel olarak dikkat \u00e7ekici bir dirence sahipti. Ancak \u015firketler gelecek y\u0131l daha d\u00fc\u015f\u00fck gelirler bekliyor \u2013 bunun istihdam ve yat\u0131r\u0131mlar \u00fczerinde de etkileri olacak. Ve b\u00f6lgesel olarak belirgin farkl\u0131l\u0131klar var.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thrive Endeksi, orta \u00f6l\u00e7ekli \u015firketlerdeki y\u00f6neticilerin ge\u00e7en y\u0131la ait deneyimlerini, merkezi, ba\u015far\u0131 i\u00e7in kritik \u00f6neme sahip metriklerdeki gelecekteki y\u00f6nelimlere olan g\u00fcvenleriyle birle\u015ftiren benzersiz bir ara\u015ft\u0131rma projesidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu, be\u015f temel s\u00fctun boyunca olumlu ve olumsuz de\u011ferlendirmeler aras\u0131ndaki ili\u015fkiyi g\u00f6stermektedir: genel i\u015f atmosferi, gelir, maliyetler, i\u015fg\u00fcc\u00fc piyasas\u0131 ve yat\u0131r\u0131mlar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mevcut endeks de\u011feri \u015fudur<strong> +35,1 <\/strong>2025'e g\u00f6re de\u011fi\u015fmeden - ancak veriler jeopolitik fakt\u00f6rlerin etkileri, \u0131l\u0131ml\u0131 talep ve y\u0131l\u0131n ilerleyen d\u00f6nemlerinde artan girdi maliyetleri konusunda \u00f6nemli \u00f6l\u00e7\u00fcde daha fazla belirsizlik g\u00f6steriyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Son 12 ayda ekonomik kalk\u0131nma g\u00fc\u00e7l\u00fc seyrini s\u00fcrd\u00fcrd\u00fc ve i\u015fletmelerin d\u00f6rtte \u00fc\u00e7\u00fc iyile\u015fme bildirdi. \u0130leriye bak\u0131ld\u0131\u011f\u0131nda, genel olarak olumlu bir duyarl\u0131l\u0131k devam ediyor, ancak b\u00fcy\u00fcme beklentileri konusunda \u00f6nemli \u00f6l\u00e7\u00fcde daha temkinli olunuyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sekiz \u00fclke \u2013 G\u00fcney Afrika, Suudi Arabistan, BAE, Hindistan, ABD, \u00c7in, Avustralya ve Brezilya \u2013 ortalaman\u0131n \u00fczerinde bir toplam Ya\u015fam Endeksi de\u011ferine kaydetti. Buna kar\u015f\u0131l\u0131k Avrupa \u00fclkeleri ile Japonya ve Kanada ortalaman\u0131n alt\u0131nda kald\u0131. Bu ayr\u0131m, k\u00fcresel ekonomideki de\u011fi\u015fen g\u00fc\u00e7 dengelerini olduk\u00e7a net bir \u015fekilde g\u00f6stermektedir. A\u00e7\u0131k\u00e7a \u00f6nde olan \u00fclkelerin, ya kritik hammadde fiyatlar\u0131ndaki patlamadan faydalanmalar\u0131 ya da daha \u00f6nce insanlar taraf\u0131ndan yap\u0131lan g\u00f6revleri \u00fcstlenen yapay zeka ve di\u011fer dijital teknolojilerin yayg\u0131n olarak benimsenmesinden faydalanmalar\u0131 tesad\u00fcf de\u011fildir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thrive Endeksi'nin hemen hemen t\u00fcm boyutlar\u0131nda, yeni teknolojileri h\u0131zla benimseyen BT ve teknolojiyle i\u00e7 i\u00e7e sekt\u00f6rler gelece\u011fe dair a\u00e7\u0131k\u00e7a daha iyimser bak\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0130\u015f iklimi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bug\u00fcn Canl\u0131l\u0131k Endeksi Puan\u0131 +66,8 vs ge\u00e7en y\u0131lki +66,3 (+0,5)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ge\u00e7ti\u011fimiz y\u0131l i\u015f gidi\u015fat\u0131 sa\u011flam seyrini s\u00fcrd\u00fcrd\u00fc: \u015eirketlerin ,8\u2019i iyile\u015fmeler bildirdi. \u00d6n\u00fcm\u00fczdeki 12 ay i\u00e7in genel olarak olumlu bir hava hakim olmakla birlikte, bu beklentiler belirgin bir ihtiyatla kar\u015f\u0131lanmaktad\u0131r. Bu durum, jeopolitik geli\u015fmelerin belirsizli\u011fi art\u0131rmas\u0131 ve enflasyon, enerji fiyatlar\u0131 ile faiz oranlar\u0131na ili\u015fkin beklentileri g\u00fc\u00e7lendirmesi nedeniyle, \u00f6n\u00fcm\u00fczdeki y\u0131l i\u00e7in k\u00fcresel b\u00fcy\u00fcme beklentilerindeki zay\u0131flamay\u0131 yans\u0131tmaktad\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En y\u00fcksek duyarl\u0131l\u0131k oran\u0131na bankac\u0131l\u0131k sekt\u00f6r\u00fc ula\u015ft\u0131: +74,5 puanla \u00f6n\u00fcm\u00fczdeki 12 aya y\u00f6nelik b\u00fcy\u00fck bir g\u00fcveni g\u00f6steriyor. Beklenen performans art\u0131\u015flar\u0131 ba\u015fta teknoloji kullan\u0131m\u0131 ve \u00e7al\u0131\u015fan verimlili\u011findeki art\u0131\u015flar olmak \u00fczere, orada \u00f6zellikle destekleniyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Otomotiv ve perakende sekt\u00f6rleri, tedarik zincirlerine daha fazla ba\u011f\u0131ml\u0131 olmalar\u0131 ve k\u00fcresel ticaretteki s\u00fcregelen belirsizliklerin bir yans\u0131mas\u0131 olarak ge\u00e7en y\u0131l en d\u00fc\u015f\u00fck seviyelerden baz\u0131lar\u0131n\u0131 g\u00f6rd\u00fc. Ancak her iki sekt\u00f6r de gelecek y\u0131l i\u00e7in \u00f6nemli \u00f6l\u00e7\u00fcde daha iyimser.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dclkeler aras\u0131nda, i\u015f geli\u015ftirme i\u00e7in en y\u00fcksek, ileriye d\u00f6n\u00fck de\u011fer +80,0 olarak ger\u00e7ekle\u015fti ve hem BAE hem de G\u00fcney Afrika taraf\u0131ndan elde edildi. BAE'deki artan jeopolitik riske ra\u011fmen, teknolojik ilerlemeler ve yeni m\u00fc\u015fteri ve \u00fclke pazarlar\u0131n\u0131n geli\u015ftirilmesiyle desteklenen i\u015f g\u00f6r\u00fcn\u00fcm\u00fc orada g\u00fc\u00e7l\u00fc kal\u0131yor. G\u00fcney Afrika, uluslararas\u0131 sermayeye eri\u015fimi iyile\u015ftiren yap\u0131sal reformlardan faydalan\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ge\u00e7en y\u0131l performans\u0131n\u0131 iyile\u015ftiren \u015firketlerin yakla\u015f\u0131k \u00fc\u00e7te biri, yeni teknolojilerin tan\u0131t\u0131lmas\u0131 veya dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc en \u00f6nemli \u00fc\u00e7 fakt\u00f6rden biri olarak g\u00f6sterdi. Bu durum \u00f6zellikle Brezilya ve G\u00fcney Afrika'da belirgindi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Operasyonel verimlili\u011fin iyile\u015ftirilmesi olumlu bir g\u00f6r\u00fcn\u00fcm\u00fcn ikincil en \u00f6nemli itici g\u00fcc\u00fcyd\u00fc: Birle\u015fik Krall\u0131k burada \u00f6ne \u00e7\u0131k\u0131yor, \u015firketlerin neredeyse yar\u0131s\u0131 ge\u00e7en y\u0131l verimlilik kazan\u0131mlar\u0131n\u0131 bildirdi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ge\u00e7en y\u0131l performans\u0131 k\u00f6t\u00fcle\u015fen her on \u015firketten \u00fc\u00e7\u00fc, zay\u0131f t\u00fcketici talebi, k\u0131s\u0131tlay\u0131c\u0131 para politikas\u0131 ve artan ticaret ve tarife belirsizli\u011fi gibi olumsuz makroekonomik ko\u015fullar\u0131 gerek\u00e7e g\u00f6sterdi. Benzer bir oran, bu fakt\u00f6rlerin gelecek y\u0131l daha da d\u00fc\u015f\u00fc\u015flere yol a\u00e7mas\u0131n\u0131 bekliyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ciro<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Thrive Endeks Puan\u0131 \u015fu anda +58,4, ge\u00e7en y\u0131l ise +59,1 idi (0,7)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2025 y\u0131l\u0131nda g\u00fc\u00e7l\u00fc bir gelir art\u0131\u015f\u0131na ra\u011fmen, gelecekteki gidi\u015fat konusunda \u015f\u00fcpheler mevcut. Gelir beklentilerindeki k\u00f6t\u00fcle\u015fme, bu s\u00fctunun de\u011ferinde bir \u00f6nceki y\u0131la g\u00f6re hafif bir d\u00fc\u015f\u00fc\u015fe neden oldu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Analiz edilen 17 \u00fclke aras\u0131nda sadece \u00c7in ve Birle\u015fik Krall\u0131k daha iyimser bir tablo \u00e7izdi: Her iki \u00fclkedeki \u015firketlerin yakla\u015f\u0131k d\u00f6rtte \u00fc\u00e7\u00fc sat\u0131\u015flar\u0131n artmas\u0131n\u0131 bekliyor. Suudi Arabistan ve BAE'deki \u015firketler ge\u00e7ti\u011fimiz y\u0131l ortalaman\u0131n olduk\u00e7a \u00fczerinde bir performans sergiledi, ancak gelecekte daha zay\u0131f bir b\u00fcy\u00fcme bekliyorlar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Performans ve beklentilerin \u015firket b\u00fcy\u00fckl\u00fc\u011f\u00fcne g\u00f6re \u00f6nemli \u00f6l\u00e7\u00fcde farkl\u0131l\u0131k g\u00f6sterdi\u011fi g\u00f6r\u00fclmektedir. 500 \u00c7al\u0131\u015fana kadar olan \u015firketler, 1.000'den fazla \u00e7al\u0131\u015fan\u0131 olan firmalara k\u0131yasla \u00f6nemli \u00f6l\u00e7\u00fcde daha d\u00fc\u015f\u00fck de\u011ferler kaydetmi\u015ftir. Bu durum, i\u00e7 talebe daha fazla ba\u011f\u0131ml\u0131 olmalar\u0131n\u0131, daha dar bir m\u00fc\u015fteri taban\u0131na sahip olmalar\u0131n\u0131 ve daha az mali tampona sahip olmalar\u0131n\u0131 yans\u0131tmaktad\u0131r; dolay\u0131s\u0131yla belirsizlik ve maliyet bask\u0131s\u0131na b\u00fcy\u00fck \u015firketlerden daha duyarl\u0131d\u0131rlar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Maliyet<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Refah Endeksi Puan\u0131 - Mevcut \u201149,5 vs ge\u00e7en y\u0131l \u201149,8 (+0,3)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Orta Do\u011fu\u2019daki \u00e7at\u0131\u015fma, tedarik zincirindeki aksakl\u0131klar ve enerji fiyatlar\u0131ndaki \u015foklar\u0131n tetiklemesiyle \u015fimdiden enflasyonda yeni bir art\u0131\u015fa yol a\u00e7t\u0131. Bu olumsuz etkilerin k\u0131sa vadede devam etmesi bekleniyor. \u015eirketler bu durum kar\u015f\u0131s\u0131nda artan maliyetler ve yeni enflasyon riskleriyle kar\u015f\u0131 kar\u015f\u0131ya kal\u0131yor; bu nedenle, endeksin bu bile\u015fenindeki de\u011ferlemelerin genel olarak olumsuz olmas\u0131 pek de \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gelecek y\u0131l i\u00e7in en karamsar tahmin, \u201361,0 ile, zaten inat\u00e7\u0131 enflasyonla m\u00fccadele eden ve Avrupa'daki en y\u00fcksek enerji maliyetlerine sahip \u00fclkeler aras\u0131nda yer alan Birle\u015fik Krall\u0131k'tan geliyor. D\u00fcnyan\u0131n b\u00fcy\u00fck sanayile\u015fmi\u015f uluslar\u0131, beklenen maliyet g\u00f6r\u00fcn\u00fcm\u00fc i\u00e7in \u201340,0 ile \u201350,0 aras\u0131nda yer al\u0131rken, baz\u0131 Avrupa \u00fclkeleri daha belirgin bir \u015fekilde iyimserdi: \u0130talya ve \u00c7ek Cumhuriyeti, her ikisi de \u201320,0'nin olduk\u00e7a \u00fczerinde de\u011ferlere ula\u015ft\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sekt\u00f6rler genelinde, y\u00fcksek lojistik ve personel maliyetlerinin etkiledi\u011fi telekom\u00fcnikasyon, \u201161,5 ile en zorlu 12 ay\u0131 ge\u00e7irdi. Gelece\u011fe bak\u0131ld\u0131\u011f\u0131nda, teknoloji sekt\u00f6r\u00fc \u201155,4 ile en k\u00f6t\u00fc performans\u0131 g\u00f6sterdi. K\u00f6k nedenler aras\u0131nda gelecekteki maliyet art\u0131\u015flar\u0131n\u0131n faizler, finansman ve hammadde fiyatlar\u0131ndan kaynaklanaca\u011f\u0131 belirtiliyor. Sekt\u00f6r\u00fcn d\u0131\u015f finansmana ve sermaye yo\u011fun yat\u0131r\u0131mlara olan y\u00fcksek ba\u011f\u0131ml\u0131l\u0131\u011f\u0131, onu devam eden y\u00fcksek faiz oranlar\u0131na kar\u015f\u0131 \u00f6zellikle savunmas\u0131z hale getiriyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Personel maliyetleri, \u015firketler i\u00e7in h\u00e2l\u00e2 \u00f6nemli bir y\u00fck te\u015fkil ediyor. Ankete kat\u0131lan \u015firketlerin \u2019si, \u00f6n\u00fcm\u00fczdeki y\u0131l i\u00e7in hammadde fiyatlar\u0131n\u0131n maliyet art\u0131\u015flar\u0131n\u0131n en \u00f6nemli etkeni olaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyor. Buna paralel olarak, enerji maliyetlerine ili\u015fkin endi\u015feler de art\u0131yor gibi g\u00f6r\u00fcn\u00fcyor. Fiyatlar\u0131n y\u00fcksek seviyelerde seyretmesi, sanayi ve ula\u015ft\u0131rma gibi enerji yo\u011fun sekt\u00f6rler \u00fczerindeki bask\u0131y\u0131 daha da art\u0131rabilir ve tedarik zincirleri boyunca enflasyonist etkilerin yayg\u0131nla\u015fmas\u0131na katk\u0131da bulunabilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0130\u015fg\u00fcc\u00fc piyasas\u0131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Geli\u015fim Endeksi Skoru +41,6 mevcut vs +42,3 ge\u00e7en y\u0131l (0,7)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Son on iki ayda artan \u00fccret ve \u00fcretim maliyetleri, i\u015fe al\u0131mlarda kademeli bir yava\u015flamaya yol a\u00e7t\u0131. \u0130stihdam b\u00fcy\u00fcme dengesi pozitif kal\u0131rken, \u00f6n\u00fcm\u00fczdeki y\u0131l daha da bir yava\u015flama bekleniyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avrupal\u0131 \u015firketlerin \u00e7o\u011funlu\u011fu n\u00f6tr veya negatif de\u011ferler kaydetti. Bu, \u00f6n\u00fcm\u00fczdeki on iki ay i\u00e7inde personel say\u0131lar\u0131n\u0131 korumak veya azaltmak istediklerini g\u00f6stermektedir. Hindistan gibi b\u00fcy\u00fcme ekonomilerinde bile y\u00fcksek ge\u00e7en y\u0131lki rakamlar (+60) gelecek y\u0131l i\u00e7in +50'ye daha yak\u0131n bir seviyeye geriledi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ankete kat\u0131lanlar\u0131n yakla\u015f\u0131k \u2019s\u0131, \u00f6n\u00fcm\u00fczdeki y\u0131l personel maliyetlerini kar\u015f\u0131laman\u0131n daha zor hale gelece\u011fini bekliyor; ayn\u0131 oranda kat\u0131l\u0131mc\u0131 (,4) ise \u00e7al\u0131\u015fanlar\u0131 elde tutman\u0131n daha zorlu hale gelece\u011fini \u00f6ng\u00f6r\u00fcyor. \u0130\u015fletmeler \u00fczerindeki genel maliyet bask\u0131s\u0131, i\u015fe al\u0131mlardaki durgunlu\u011fu ve i\u015fe al\u0131m konusundaki endi\u015feleri daha da art\u0131rmaktad\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Otelcilik\/gastronomi, pazarlama ve medya ile finans sekt\u00f6rlerindeki y\u00f6neticilerin \u2019den fazlas\u0131, personel al\u0131m\u0131 konusunda sorunlar ya\u015fayaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyor. Otelcilik sekt\u00f6r\u00fcnde bu sorunlar, s\u0131n\u0131rl\u0131 i\u015fg\u00fcc\u00fc arz\u0131n\u0131 ve y\u00fcksek personel devir h\u0131z\u0131n\u0131 yans\u0131t\u0131yor. Bahsedilen di\u011fer sekt\u00f6rlerde ise k\u00f6kl\u00fc yap\u0131sal d\u00f6n\u00fc\u015f\u00fcm, dijital, analitik ve yapay zeka ile ilgili uzmanl\u0131k becerilerine olan talebi art\u0131rmaktad\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Covid d\u00f6neminden bu yana, evden \u00e7al\u0131\u015fma, yetenekli \u00e7al\u0131\u015fanlar\u0131 \u00e7ekmek ve elde tutmak i\u00e7in \u00f6nemli bir ara\u00e7 olarak s\u0131kl\u0131kla dile getirildi. Ancak yeni Thrive Endeksi, i\u015fverenler aras\u0131nda bu konsepte y\u00f6nelik artan bir ho\u015fnutsuzlu\u011fa i\u015faret ediyor: Ankete kat\u0131lanlar\u0131n neredeyse \u2019\u0131, \u00f6n\u00fcm\u00fczdeki y\u0131l ofiste \u00e7al\u0131\u015fmay\u0131 yeniden daha fazla uygulamaya koymak istediklerini belirtiyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Yat\u0131r\u0131m faaliyetleri<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Thrive Endeks Skoru +58,3 \u015fu anda vs +57,6 ge\u00e7en y\u0131l (+0,7)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Son 12 ayda, \u015firketlerin \u2019i yat\u0131r\u0131m hacimlerinde art\u0131\u015f oldu\u011funu bildirdi. Ancak bu dinamik, k\u00fcresel b\u00fcy\u00fcmenin yava\u015flamas\u0131, talebin zay\u0131flamas\u0131, para politikas\u0131n\u0131n daha s\u0131k\u0131 hale gelmesi ve belirsizli\u011fin artmas\u0131 nedeniyle zay\u0131flayabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ge\u00e7en y\u0131l \u015firketlerin \u00e7o\u011funlu\u011fu, 2024'teki y\u00fcksek enflasyon ve faiz oranlar\u0131n\u0131n gev\u015femeye ba\u015flamas\u0131yla yat\u0131r\u0131mlarda art\u0131\u015f bildirdi. Ayn\u0131 zamanda, jeopolitik gerilimlerle ba\u011flant\u0131l\u0131 enflasyonist risklerin para politikas\u0131n\u0131n yeniden s\u0131k\u0131la\u015fmas\u0131na ve finansman maliyetlerinin artmas\u0131na yol a\u00e7abilece\u011fi endi\u015fesi devam ediyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu endi\u015felerden en iyi \u015fekilde korundu\u011fu g\u00f6r\u00fcnen sekt\u00f6r teknoloji sekt\u00f6r\u00fcd\u00fcr. \u00d6l\u00e7eklenebilir yenilikler ve belirgin verimlilik art\u0131\u015flar\u0131 potansiyeli sayesinde, bir \u00f6nceki y\u0131la ait g\u00fc\u00e7l\u00fc performans\u0131n\u0131 +66,4 gibi bir endeks de\u011feriyle teyit etti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fcm sekt\u00f6rler genelinde, yakla\u015f\u0131k 31 % \u015firket, \u00f6n\u00fcm\u00fczdeki y\u0131l yeni \u00fcr\u00fcn veya hizmetlerin geli\u015ftirilmesine y\u00f6nelik yat\u0131r\u0131m hacmini de\u011fi\u015ftirmeyi planl\u0131yor. Dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn bir sonraki dalgas\u0131 ve yapay zekan\u0131n yayg\u0131nla\u015fmas\u0131yla birlikte, \u015firketler \u00fcretkenli\u011fi ve operasyonel verimlili\u011fi art\u0131rmak i\u00e7in teknoloji yat\u0131r\u0131mlar\u0131na giderek daha fazla a\u011f\u0131rl\u0131k veriyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brezilya \u00f6zellikle dikkat \u00e7ekiyor: \u015eirketlerin neredeyse yar\u0131s\u0131 (48,6 %), ge\u00e7en y\u0131l yat\u0131r\u0131mlardaki de\u011fi\u015fikliklerin en \u00f6nemli itici g\u00fcc\u00fc olarak teknolojiyi ve dijital ara\u00e7lar\u0131 g\u00f6sterdi. Benzer oranda y\u00fcksek bir kesim, Brezilya\u2019y\u0131 k\u00fcresel bir yapay zeka merkezi olarak konumland\u0131rmay\u0131 ama\u00e7layan devlet giri\u015fimlerinin deste\u011fiyle, \u00f6n\u00fcm\u00fczdeki y\u0131l i\u00e7in de ayn\u0131 e\u011filimin devam etmesini bekliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ge\u00e7ti\u011fimiz y\u0131lki bir di\u011fer \u00f6nemli yat\u0131r\u0131m alan\u0131, siber g\u00fcvenlik ve veri korumas\u0131n\u0131n geli\u015ftirilmesiydi; \u015firketlerin ,9\u2019u bunu belirtti. Bu durum, yapay zeka ve di\u011fer dijital teknolojilerin kullan\u0131m\u0131ndaki art\u0131\u015fla birlikte artan siber ve veri g\u00fcvenli\u011fi risklerini yans\u0131tmaktad\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Olu\u015fturuldu: Temmuz 2026<br>Kaynak: <a href=\"https:\/\/www.moore-global.com\/intelligence\/a-year-of-chaos-takes-its-toll-on-mid-market-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\">Moore K\u00fcresel Geli\u015fim \u0130ndeksi <\/a><br><sup>Foto\u011fraf: Wolfgang Weiser<\/sup><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Moore Global'in Thrive Index'i, orta \u00f6l\u00e7ekli \u015firketlerdeki y\u00f6neticilerin ge\u00e7mi\u015f bir y\u0131ldaki ger\u00e7ek deneyimlerini, temel, ba\u015far\u0131y\u0131 belirleyen metriklerin gelecekteki geli\u015fimine duyduklar\u0131 g\u00fcvenle birle\u015ftiren benzersiz bir ara\u015ft\u0131rma projesidir. Mevcut Thrive Index'e g\u00f6re sava\u015f, enerji arz\u0131 ve siyasi gerilimler, k\u00fcresel tedarik zincirlerinin bel kemi\u011fini olu\u015fturan orta \u00f6l\u00e7ekli \u015firketler \u00fczerinde \u00f6nemli bir etkiye sahiptir.<\/p>","protected":false},"author":10,"featured_media":1154,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[147,146,148],"location":[],"class_list":["post-1155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-geschaftsentwicklung","tag-global","tag-mittelstand"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Moore Global Thrive Index | Moore Salzburg GmbH<\/title>\n<meta name=\"description\" content=\"Der Thrive Index ist ein einzigartiges Forschungsprojekt mit Erfahrungen von F\u00fchrungskr\u00e4ften aus dem globalen Mittelstand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.moore-salzburg.at\/tr\/thrive-index-2026\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thrive Index 2026 - robuster Mittelstand | Moore Salzburg | Moore Global\" \/>\n<meta property=\"og:description\" content=\"Der Thrive Index ist ein einzigartiges Forschungsprojekt, das die tats\u00e4chlichen Erfahrungen von F\u00fchrungskr\u00e4ften aus Mid-Market-Unternehmen im vergangenen Jahr mit ihrem Vertrauen in die k\u00fcnftige Entwicklung auf zentralen, erfolgskritischen Kennzahlen verbindet. 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