{"id":1155,"date":"2026-07-14T17:11:44","date_gmt":"2026-07-14T15:11:44","guid":{"rendered":"https:\/\/www.moore-salzburg.at\/?p=1155"},"modified":"2026-07-14T17:11:46","modified_gmt":"2026-07-14T15:11:46","slug":"thrive-index-2026","status":"publish","type":"post","link":"https:\/\/www.moore-salzburg.at\/en\/thrive-index-2026\/","title":{"rendered":"Moore Global Thrive Index"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Medium-sized companies remain robust despite global uncertainty<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">War, energy supply and political tensions are having a significant impact on mid-market companies, which form the backbone of global supply chains, according to Moore Global's latest Thrive Index: the 'Mittelstand'.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Overall, economic development over the past 12 months has been remarkably resilient. For the coming year, however, companies are expecting lower sales \u2013 with corresponding consequences for employment and investment. And there are significant regional differences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Thrive Index is a unique research project that connects the actual experiences of leaders from mid-market companies over the past year with their confidence in future developments on central, crucial success metrics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The chart shows the ratio of positive to negative ratings across five key pillars: general business sentiment, turnover, costs, labour market, and investments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The current index value is at<strong> +35,1 <\/strong>unchanged compared to 2025 \u2013 however, the data shows significantly more uncertainty regarding the impact of geopolitical factors, subdued demand, and rising input costs as the year progresses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Economic development has remained robust over the past 12 months, with three-quarters of companies reporting improvements. Looking ahead, sentiment remains broadly positive but is notably more cautious about growth prospects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eight countries \u2013 South Africa, Saudi Arabia, the UAE, India, the USA, China, Australia and Brazil \u2013 recorded a higher overall Thrive Index score than average. By contrast, European countries, Japan and Canada fell below the average. This division highlights the shifting global economic power balance relatively clearly. It is no coincidence that the countries clearly moving ahead are either benefiting from the boom in critical raw material prices or from the widespread adoption of AI and other digital technologies that are taking over tasks previously performed by humans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In almost all dimensions of the Thrive Index, IT and tech-savvy sectors that quickly adopt new technologies look more optimistically towards the future.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Business climate<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Thrive Index Score +66.8 currently vs +66.3 last year (+0.5)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Business performance remained robust last year: 77.8 % of companies reported improvements. Sentiment for the coming 12 months also looks positive overall, albeit with a significantly greater degree of caution. This reflects a weakening of global growth prospects for the coming year, as geopolitical developments have increased uncertainty and heightened expectations regarding inflation, energy prices and interest rates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The banking sector recorded the highest sentiment figures: with a score of +74.5, it shows great confidence in the coming 12 months. Expected performance improvements there are particularly driven by the use of technology and productivity gains among the workforce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The automotive and retail sectors recorded some of the lowest values last year \u2013 a reflection of their greater dependence on supply chains and the ongoing uncertainty in global trade. However, both sectors are considerably more optimistic for the coming year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Across countries, the highest forward-looking value for business development was +80.0, achieved by both the UAE and South Africa. Despite increased geopolitical risk in the UAE, the business outlook there remains strong, supported by technological advancements and the development of new customer and country markets. South Africa is benefiting from structural reforms that have improved access to international capital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Around a third of companies with improved performance last year named the introduction of new technologies or digital transformation as one of the three most important factors. This was particularly evident in Brazil and South Africa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Improved operational efficiency was the second most important driver of a positive outlook: the UK stands out here, with almost half of companies reporting efficiency gains over the past year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Three out of ten companies whose performance deteriorated last year blamed unfavourable macroeconomic conditions \u2013 including subdued consumer demand, restrictive monetary policy, and increased uncertainty regarding trade and tariffs. A similar proportion expects these factors to lead to further declines in the coming year.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Turnover<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Thrive Index Score +58.4 currently vs +59.1 last year ( -0.7)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite a strong increase in revenue in 2025, doubts exist about the future trajectory. The deterioration of revenue expectations has led to a slight decrease in the value of this pillar compared to the previous year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of the 17 countries analysed, only China and the United Kingdom looked ahead with more optimism: around three-quarters of businesses in both countries expect sales to increase. Companies in Saudi Arabia and the UAE performed significantly above average last year, but anticipate weaker growth in the future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Performance and expectations differ significantly by company size. Companies with up to 500 employees recorded considerably lower values than firms with more than 1,000 employees. This reflects their greater dependence on domestic demand, a narrower customer base, and smaller financial buffers \u2013 they are thus more sensitive to uncertainty and cost pressure than larger companies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Costs<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Thrive Index Score \u201149.5 current vs \u201149.8 last year (+0.3)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The conflict in the Middle East has already led to a renewed rise in inflation, triggered by supply chain disruptions and energy price shocks. These pressures are expected to persist in the short term. Companies are facing rising costs and new inflation risks \u2013 unsurprisingly, ratings in this pillar of the index are consistently negative.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The most pessimistic forecast for the coming year, -61.0, comes from the United Kingdom, which is already struggling with persistent inflation and is among the countries with the highest energy costs in Europe. The world's major industrial nations were in the range of -40.0 to -50.0 for the expected cost development, however, some European countries showed themselves to be considerably more optimistic: Italy and the Czech Republic both achieved values significantly above -20.0.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Across sectors, telecommunications had the toughest 12 months with a score of -61.5, driven by high logistics and personnel costs. Looking ahead, the technology sector performed worst with -55.4. Here, future cost increases are primarily attributed to interest, financing, and raw material prices. The sector's strong reliance on external financing and capital-intensive investments makes it particularly vulnerable to persistently high interest rates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Labour costs remain a significant burden for businesses. Looking ahead to the coming year, 37 % of the companies surveyed expect raw material prices to be the main driver of cost increases. At the same time, concerns regarding energy costs appear to be growing. Persistently high prices could further intensify the pressure on energy-intensive sectors such as manufacturing and transport, and contribute to broader inflationary pressures along supply chains.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Labour market<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Thrive Index Score +41.6 currently versus +42.3 last year ( -0.7)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over the past twelve months, higher labour and production costs have led to a gradual slowdown in hiring. While the net balance of employment growth remained positive, further weakening is expected for the coming year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most European companies recorded neutral or negative figures. This indicates that they intend to maintain or reduce their staffing levels over the next twelve months. Even in growth economies like India, the high year-on-year figures (+60) have now moved closer to +50 for the coming year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just under 46 % of those surveyed expect it to become more difficult to bear staff costs in the coming year; an equal number (45.4 %) anticipate that retaining staff will become more challenging. A slowdown in recruitment and concerns about staffing are exacerbated by the general cost pressures facing companies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More than 50 % of managers in the hotel and catering industry, marketing and media, and the financial sector expect to face recruitment difficulties. In the hotel industry, these difficulties reflect a limited labour supply and high staff turnover. In the other sectors mentioned, far-reaching structural change is driving demand for specialised digital, analytical and AI-related skills.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since the Covid pandemic, working from home has frequently been cited as a key tool for attracting and retaining talent. However, the new Thrive Index reveals growing frustration with the concept among employers: almost 60 % of those surveyed say they are more likely to reintroduce more on-site working in the coming year.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Investment activities<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Thrive Index Score +58.3 currently vs +57.6 last year (+0.7)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over the past 12 months, 70 % of companies reported rising investment volumes. However, this momentum is likely to be dampened by subdued global growth, weaker demand, a tighter monetary policy and increased uncertainty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The majority of businesses reported higher investments last year as high inflation and interest rates from 2024 began to ease. At the same time, concerns remain that inflation risks associated with geopolitical tensions could lead to a renewed tightening of monetary policy and higher financing costs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The sector that appears most shielded from these concerns is the technology industry. It confirmed its strong performance from the previous year with an index value of +66.4 \u2013 driven by the potential of scalable innovations and significant productivity gains.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Across all sectors, around 31 % of companies plan to adjust their investment levels in the development of new products or services in the coming year. With the next wave of digital transformation and the introduction of AI, companies are increasingly turning to technology investments to boost productivity and operational efficiency.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brazil stands out in particular: almost half of companies (48.6 %) cited technology and digital tools as the most important drivers of changes in investment over the past year. A similarly high proportion also expect this to be the case for the coming year \u2013 supported by government initiatives designed to position Brazil as a global hub for AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another major area of investment last year was the expansion of cyber security and data protection, which 28.9 % of companies cited. This reflects the increased cyber and data security risks associated with the growing use of AI and other digital technologies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Created: July 2026<br>Source: <a href=\"https:\/\/www.moore-global.com\/intelligence\/a-year-of-chaos-takes-its-toll-on-mid-market-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\">Moore Global Thrive Index <\/a><br><sup>Photo: Wolfgang Weiser<\/sup><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>The Moore Global Thrive Index is a unique research project that connects the actual experiences of mid-market business leaders over the past year with their confidence in future developments across key, mission-critical metrics. War, energy supply, and political tensions have had a significant impact on mid-market businesses, which form the backbone of global supply chains, according to the latest Thrive Index.<\/p>","protected":false},"author":10,"featured_media":1154,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[147,146,148],"location":[],"class_list":["post-1155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-geschaftsentwicklung","tag-global","tag-mittelstand"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Moore Global Thrive Index | Moore Salzburg GmbH<\/title>\n<meta name=\"description\" content=\"Der Thrive Index ist ein einzigartiges Forschungsprojekt mit Erfahrungen von F\u00fchrungskr\u00e4ften aus dem globalen Mittelstand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.moore-salzburg.at\/en\/thrive-index-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thrive Index 2026 - robuster Mittelstand | Moore Salzburg | Moore Global\" \/>\n<meta property=\"og:description\" content=\"Der Thrive Index ist ein einzigartiges Forschungsprojekt, das die tats\u00e4chlichen Erfahrungen von F\u00fchrungskr\u00e4ften aus Mid-Market-Unternehmen im vergangenen Jahr mit ihrem Vertrauen in die k\u00fcnftige Entwicklung auf zentralen, erfolgskritischen Kennzahlen verbindet. 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